There was a time when you couldn’t while away the hours choosing between peacock blue and cherry blossom paint, along with figuring out what the different upholstery materials were for your new car - all you could do in terms of interaction was order a brochure. Volkswagen broke the mould by creating what is now the mainstay of every car manufacturer’s website.
I remember the pitch clearly - sitting between two sales reps from large consultancies explaining how our integrated, modular, scalable, web application framework would be perfect for the project, likening it to the engine of a car.
Pointing out the only solution the consultancies could offer were packaging other peoples products, each with their own associated licence fees plus costly, time-consuming integrations which couldn’t easily adapt as requirements grew and changed, I managed to convince digital agency TribalDDB we were the partners to deliver this groundbreaking project. And we did.
This was the first web project I controlled from beginning to launch, which was crucial to deliver on time no matter what due to the huge advertising spend with non-movable dates.
I’m very honoured and proud to have been a part of this project and web history here!