A decade before Apple PR their AR (Augmented Reality), I delivered the technology which powered AR for PR to celebrate the launch of Grrr!, the Rolling Stones’ 50th anniversary greatest hits album, the world’s biggest music AR campaign to date.
As well as seeing a virtual 3D animated gorilla when pointing your phone at one of thousands of locations around the world, I built the Drupal back-end which served the content to Universal Music’s uView mobile AR application where you would also see the tongue and lips logo in 3D when pointing your phone at the Rolling Stones magazine.
“Decoupled” Drupal, as it is referred to when it is serving as a back-end content management system, is a particular strength and powers many large projects including the New York MTA signs. With Drupal, the MTA can now use the same system that powers its website to push content and data to 1,800 digital signs in more than 400 stations in New York City.